Let’s for a moment assume you're running your business, trying to make a mark. But in this crazy, fast-paced world, how do you stand out? How do you grab attention? The answer is simple: video. Here’s what ET-Brand Equity mentions: Indian short-form video platforms are catching
Videos have become an indispensable marketing tool with more than 90% of businesses using them. With more audiences making online purchases and exploring companies and their services online, video has become a non-negotiable marketing strategy element for firms with 9 out of 10 businesses using it as per the Infobrandz
Google gives an online advertising platform, also called Google’s pay-per-click (PPC) platform that allows your businesses or any Google ads services agency working for its client, to create ads to promote products or services to people. You as an advertiser or a Google ads agency on behalf of its
Search engines are like digital showrooms, bringing customers right to your virtual doorstep. For businesses today, getting noticed online isn’t just a nice-to-have; it’s a must. ● The first organic result in Google typically captures about 27.6% of clicks. That means most users are clicking right on top.
Did you know, businesses that use search engine marketing (SEM) see an average increase in ROI by 200%? A properly run SEM campaign can deliver a 2:1 return on investment and some businesses, depending on their industry and campaign strategy, even see higher returns. A top Search engine marketing
Businesses across industry sectors need and hire the best PR distribution service to help them with many functions, but the most important function boils down to one thing; and that is, helping businesses and brands maintain a good public image. PR companies in India come in all shapes and sizes,
As Statista mentions, India's digital market spending to increase to 55% by 2025. India's digital market is projected to reach a $25 billion mark by 2025. Interestingly, Pune, India’s IT city has seen huge growth in digital marketing. Due to the rapid rise of technology
SEO is an indispensable digital marketing tool, we all know that. But how does it work? It works by generating free (organic) traffic from organic, editorial, or natural searches in search engines like Google and others. Therefore, using SEO, you can make your website visible on the top of Search
Social media is an important asset for businesses in today’s digital world. Almost everyone with a mobile phone is on social media and often uses various platforms to express themselves. However, such expressions also provide data about your target audience. You can also use social media platforms to promote
Influencers are the new celebrities in our social media era. They often provide influencer marketing services to promote products and services. This marketing strategy has yielded good results for all brands. It works best for brands whose target audience is GenZ or young people. You can use influencers to promote
Mobile apps have become an irremovable part of our lives in today's digital age. There's an app for everything. But with millions of apps vying for users' attention, standing out in the crowded app store can take time and effort. However, there are effective mobile
A business is not just a delivery boy of products that a consumer needs. It is much more than that. Today’s consumer searches for meaningful connections and deep relationships with their products. They feel that a product is an extension of their personality. Hence, it becomes very important for